E896cb67 65e9 4a33 a72f 4b984604795c

About the Artist

E896cb67 65e9 4a33 a72f 4b984604795c

Born to Finnish immigrant workers living in Sweden, Brooklyn-based Tony “Rubin” Sjöman (b.1975), was raised in a working class housing project in Gothenburg, surrounded by grey concrete and tram tunnels. This gritty upbringing is a primary source of inspiration for his work, often combining elements of a hectic metropolis contrasted with the serenity of Nordic nature. His complex, abstract geometrical works, rooted in a traditional graffiti style, feature muted color palettes and clean lines. Rubin 415 has become a staple of the New York City street art scene and has put his trademark on concrete and brick all over the world - from his native Scandinavia to Thailand and Miami Art Basel. Rubin’s studio work has been displayed at Scope New York, Scope Miami and in galleries throughout New York City, Miami, and Los Angeles.

From the Journal

From the Journal

D0765f3c 8e8b 474c 8b60 7bfc95b9a00a
  • Meet
  • Rubin 415
  • Muralist Rubin 415 talks about his upbringing, how music influences his practice, and working in different mediums.
Cf0b4a48 b141 4b98 be73 fdaacdbc574e
  • In Good Company
  • Snowe
  • Part pop-up, part lab, and part playground, our friends at Snowe turned a Union Square loft into a haven for design.
7ea9f66e 4d37 428f a157 717e618f3c5b
F074282b 717f 4d31 b02c b220ccf48c19
  • Inside the Studio
  • Visit with Rubin 415
  • We stop by the SoHo studio of Rubin415 to see how the mural painter translates his style to a more intimate scale.
4c81935d a2ba 4c2a 9341 0f95424f9270
  • In Good Company
  • 21 West End
  • 21 West End along the Hudson River in New York is a residential oasis unlike any other.
3d3474ab db93 415c 9765 9d999b9e9965
  • At Uprise
  • Holiday gift edit
  • The season of gifting is here. We’ve put together a selection of unique works for everyone on your list.
7bf0fe97 4a8b 4249 b973 4ef7bef63328
  • At Uprise
  • Behind the Print Series
  • We partnered with four different Brooklyn print studios to create an exclusive suite of prints by four Uprise Art artists.
3c8eb0d8 b018 4e0e a68a 882a0b010ad4
  • Inside the Studio
  • Tony on "Decade"
  • Tony fills us in on the balance between planning and improvisation of his site-specific painting.