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About the Artist

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Born to Finnish immigrant workers living in Sweden, Brooklyn-based Tony “Rubin” Sjöman (b.1975), was raised in a working class housing project in Gothenburg, surrounded by grey concrete and tram tunnels. This gritty upbringing is a primary source of inspiration for his work, often combining elements of a hectic metropolis contrasted with the serenity of Nordic nature. His complex, abstract geometrical works, rooted in a traditional graffiti style, feature muted color palettes and clean lines. Rubin 415 has become a staple of the New York City street art scene and has put his trademark on concrete and brick all over the world - from his native Scandinavia to Thailand and Miami Art Basel. Rubin’s studio work has been displayed at Scope New York, Scope Miami and in galleries throughout New York City, Miami, and Los Angeles.

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From the Journal

From the Journal

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  • Meet
  • Rubin 415
  • Muralist Rubin 415 talks about his upbringing, how music influences his practice, and working in different mediums.
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  • In Good Company
  • Snowe
  • Part pop-up, part lab, and part playground, our friends at Snowe turned a Union Square loft into a haven for design.
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  • Inside the Studio
  • Visit with Rubin 415
  • We stop by the SoHo studio of Rubin415 to see how the mural painter translates his style to a more intimate scale.
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  • In Good Company
  • 21 West End
  • 21 West End along the Hudson River in New York is a residential oasis unlike any other.

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